Reason Speaks On Rumor That TDE Scrapped A Drake & Baby Keem Collaboration

BY Alexander Cole
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Reason was on "New Rory & Mal" where he spoke about TDE and the rumored Drake and Baby Keem collaboration.

Drake and Baby Keem were rumored to be collaborators back in the day, but nothing ever materialized. It's safe to say a collaboration between these two will never happen given Keem's relation to Kendrick Lamar. That said, it's one of those "what-ifs" that hip-hop fans will be left contemplating.

During an appearance on New Rory & Mal, former TDE artist Reason spoke about this alleged collaboration. He acknowledges there was a rumor that the collaboration existed, although it was eventually scrapped by TDE because they didn't want Keem's rollout to be dominated by Drake discourse.

This story was used as an example of TDE's philosophy when it comes to developing artists. Reason compared it to what just happened between AZ Chike and Kendrick Lamar. Lamar was reportedly set to be featured on the album. In the end, there was no Kendrick feature to be heard.

Reason believes this is because Kendrick learned from TDE and figured it would be best to let Chike have his moment. Had he been on the record, it's all people would have wanted to talk about.

Reason Offers Insight On Drake & Baby Keem

It is certainly an interesting theory, and we can completely understand the logic behind it. Ultimately, when an artist is on the rise, the worst thing that can happen is the discourse being consumed by another artist. We've seen it time and time again with up-and-comers who secure big features early on.

While some have rushed to criticize Kendrick Lamar for not appearing on the AZ Chike album, it is clear that it was all intentional. In the long run, the lack of Kendrick discourse may prove beneficial.

TDE has done wonders for young artists, and you have to trust their strategy given the track record.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!

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