Blueface has become the new face of Kick thanks to his livestream antics that go viral on a near-nightly basis. The rapper has largely abandoned music and has focused on being a content creator alongside the likes of Deen The Great, Adrien Broner, N3on, and many more.
Financially, this has actually been a huge step up for Blueface. The music world can be punishing, and popularity comes and goes. While that is especially true of livestreaming, the artist has found a way to keep himself in the news cycle and amass tens of thousands of viewers in the process.
When Blue first started streaming, he revealed that he was making $25K per week. This then doubled to $50K, which amounts to $2.6 million per year. On Tuesday night, Blueface revealed his updated earnings, and they are absolutely staggering.
As you can see from the artist's Kick dashboard, he is making upwards of $136K per week. Averaged out over an entire year, that is just over $7 million in revenue. This comes from ad plays, subscriptions, and donations.
Blueface Is Making A Fortune
Blueface has managed to bring in these numbers thanks to his antics, which involve the mothers of his children, Nevaeh and Chrisean Rock. The Chrisean Rock saga, in particular, helped Blueface's streams reach new heights, and now he is raking in the dough because of it.
Ultimately, there is no telling whether or not this business model is sustainable. However, he has managed to create a mini empire for himself, and the audience appears to be engaged.
Of course, this does come with some drawbacks. For instance, the artist has been dealing with swatting incidents on a near-weekly basis. That said, he appears used to it, with the paycheck serving as his motivation to keep going.
