In recent years the NBA, in an attempt to get more marketing revenue, has opened their door to promoting spirits whereas in the past they kept it only to beer.
A new major partnership has been announced as Sean "Diddy" Combs' CIROC Vodka has signed a multiyear deal with the NBA. The partnership will include a few campaigns including "The Toast of the NBA" which will serve to educate fans on how to enjoy responsibly, and "The Art of Celebration" which focuses on how to live it up.
Dennis Rodman’s career, and life, has been riddled with controversy, so naturally he’s a great fit to be a spokesperson for a new brand of vodka. Taking a cue from his days as a Detroit Piston, the vodka is called Bad Boy Vodka.