The H&M/XO fall collection is set to drop later this month.
The Weeknd's star power has grown past his influence in music alone and into pop culture as a whole. Throughout his career, his creative aesthetic and fashion has played a major role in his appeal. Last year, The Weeknd revealed that he'd be teaming up with H&M for their 2017 spring collection. The collection must've done very well considering that they are dropping another collection together for the fall.
The Weeknd recently took to Instagram to reveal that he'd be dropping another collaboration alongside H&M. On an Instagram post where he unveiled one of the pieces, the caption read "Announcing second collab with @HM for the Fall. The collection drops September 28 in store and online. Stay tuned." In the picture, he wears a purple letterman jacket with a huge "W" on it. He actually showcased the jacket in his appearance on Lil Uzi Vert's "XO Tour Llif3" video last week. The fall collection is said to have 18 pieces which includes the bomber jacket, jerseys, shirts and trousers as well.
In a press release about the collection, the Weeknd said "I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers."
This year has had The Weeknd collaborating heavier in the fashion world. Alongside his collections with H&M, he also dropped his collaborative shoe with Puma in August. The shoe also honed the XO aesthetic by blending high-top kicks and military combat boots together.
Aside from fashion, The Weeknd has had a busy 2017. He most recently performed at Harper's Bazaar Icon's party this past week. He was featured on the August cover for the magazine alongside Adriana Lima and Irina Shayk.
On top of that, he's currently embarking on the third leg of his "Starboy: Legend of the Fall" tour alongside Gucci Mane, NAV and French Montana. The tour started in February of this year and is set to end on December 14th.
Check the jacket out below: