Big news from Team Snoop Dogg -- the rap legend is launching, a lifestyle website that will serve as a sort of information center for all things cannabis and produce weed-centric video and editorial content. It was only a matter of time.

Co-founded by entrepreneur Ted Chung, the site plans to partner with celebrities like Seth Rogen and Miley Cyrus.

"There are few companies out there that have attempted to enter into the marketplace," said Chung. "Their download apps total and page views total are really numbers that we’re going to crush within the first six months. I think the interest level and the demand is there." 

Merry Jane will go live in October. Until then, 420 beta users will be given access every day.

“We’re providing the industry with something that’s void right now,” Snoop said, speaking at Tech Crunch Disrupt. “We are the information hotline for cannabis. We are what’s missing.”

Stay tuned for more info regarding the launch of Merry Jane and its first original web series, "Deflowered."