Rich The Kid & Kendrick Lamar Get Futuristic In "New Freezer" Video

BYAron A.Updated on September 26, 202211.2K Views

Rich The Kid & Kendrick Lamar drop a fire video for "New Freezer"

Rich The Kid's "New Freezer" featuring Kendrick Lamar is arguably one of his biggest songs to date. The single took over the fall and shortly after its release, Rich The Kid revealed plans to shoot a video for the single. About a month after it's release, we finally receive the vibrant video for it.

Rich The Kid's been teasing the video for "New Freezer" for a few weeks now. Just before the video, he released a very short trailer that featured Kendrick Lamar and Rich The Kid standing in front of a store front with neon lights surrounded and strippers in the video. The two of them take a retro style with their clothing choices and blend it with more futuristic choices. The video features both Rich The Kid and Kendrick riding in a wild triangular car that looks like it belongs in the year 2035. The video was shot by Jack Begert who brings his own unique videography style to the table. He's previously done work for ScHoolboy Q on a couple of his singles off of Blank Face LP, and even with those, he brought a new form of life to those songs.

The video for "New Freezer" is definitely what Rich The Kid needs to begin the roll out for his forthcoming album. He's yet to reveal the title of even when it should be arriving but it seems like he and his team are working to get it out soon. Along with Kendrick, Rich got some other notable people on it as well. He's already confirmed guest features from Wayne and Tory Lanez as well as Playboi Carti. With his newly penned deal with Interscope Records, Rich The Kid is setting himself up for a huge 2018.

Watch the video above and let us know what you think about it.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.