Offset & Cardi B Register Kulture's Name For Use In Future Music & Film: Report

BYAron A.Updated on September 26, 20224.5K Views

Recording artists Cardi B and Offset attend the Prabal Gurung front row during New York Fashion Week: The Shows at Gallery I at Spring Studios on February 11, 2018 in New York City.

Asahd Khaled has some competition.

It's been less than a month since Offset and Cardi B welcomed their first child together, Kulture Kiari Cephus. Although the two have yet to share a glimpse of the child, it looks like they're getting her ready for a successful life.

Kulture's already getting ready for a successful career in her future as Offset has filed documents to register the name "KULTURE KIARI CEPHUS" for merch, The Blast reports. The name will be used for the merchandising of shirts, sweaters, jackets, pants, shorts, dresses, hats and shows. They're also looking to use her name for “musical recordings, motion pictures, entertainment marketing services” as well as promo for artists. Additionally, they want to use "KULTURE KIARI CEPHUS" for “online video games, dance events by a recording artist and fan clubs.”

The filing is under a company registered in Offset's name, Sallie Smith LLC. Cardi B has no affiliation with the company but it's obvious that Offset wouldn't do this without the input of his wife.

In other Kulture related news, Cardi B recently announced that she'd be dropping out of Bruno Mars' "24K Magic" tour. She stated that she underestimated motherhood and thought that she'd be able to bounce back from her pregnancy.

"Not only am I just not ready physically, I'm not ready to leave my baby behind since the doctors explained its not healthy for her to be on the road. I hope you guys understand that the decision has been the hardest to make, but I have to do whats best for myself and my baby.” She wrote on Instagram.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.