Kendrick Lamar talks about choosing to sign with Interscope because they help foster artists' creativity, and weighs in on Frank Ocean.
After gracing the cover of XXL with him, it is becoming apparent that not only has Dr. Dre signed Kendrick Lamar, but he is backing the artist fully and is looking to grow his career in a similar way he did for Eminem.Â In a recent interview with CBC.ca, K. Dot explained that the decision for him and Black Hippy to sign with Aftermath and Interscope Records back in March.Â
It was the labelâs ability to let their artists grow creatively, that attracted Lamar, (from HipHopDX), âwe were shopping because thatâs when the money wasnât a factor â the numbers were crazy. So it was about who understood the vision. And Dre and Jimmy Iovine understood. They were just banking off talent, likeÂ Eminem.â
Kendrick Lamar continued that he wants his group to develop much like Aftermath has,â[T]hey understand how the growth of an independent company, like Aftermath, can develop into something that becomes its own Interscope, and thatâs what weâre doing with Top Dawg Entertainment,â adding, â[W]e want to develop artists and put out solid albums like Eminem did with The Marshall Mathers LP and 50 Cent did with Get Rich Or Die TryingÂ â Â theyâre records that stood the test of time. They understood that."
You can also add K. Dot to the list of rappers that support Frank Oceanâs decision to go public with his sexuality, â[Y]eah, heâs being his own individual. I respect him for coming out with it, knowing itâs a lot of tough-acting rappers out here that got the same sexuality and scared so theyâll go stage a front. I respect that man more for being aware.â
His upcoming albumÂ good kid m.A.A.d. city drops October 2nd.Â