Kanye West & Lil Pump's video for their new song is about to take over the internet.
It was pretty much impossible to skim through your Instagram timeline this summer without seeing at least one of your friends doing the "In My Feelings" challenge. Now that the summer's over, it looks like there's a new challenge making its waves on the internet with the help of Lil Pump and Kanye West's music video for their "I Love It" collaboration.
Kanye West and Lil Pump's music video for "I Love It" was a bit outrageous, to the say the least. The unexpected collaboration was debuted during the inaugural PornHub Awards where Kanye West served as the creative director. The Spike Jonze-directed music video found Pump and 'Ye in the shape of Lego people with oversized attire as they rap their vulgar bars. Kanye also took it upon himself to poke fun at the tiny Yeezy slide meme that surfaced after 2 Chainz wedding in August.
The "I Love It" music video was meme-worthy at first glance and it was only a matter of time before it sparked its own viral challenge. Over the past few days, people have been dressing up in boxes to mimic Kanye and Pump while dancing along to the music video. There are already a few hilarious ones surfacing around and there will likely be more in the coming days.
Peep a few of them below.