Doja Cat has had so many wins the past few months that the arrival of her new album, Hot Pink, marked an opportunity to solidify herself as a hitmaker. Riding off the success of her infectious collaboration with Rico Nasty, "Tia Tamera", Doja dropped the repost-friendly music video for "Juicy" with an added Tyga verse. A few weeks ago, she released the single, "Rules", with another video that had people praising her for putting effort into a craft that so many artists have tragically abandoned.
Lo and behold, Hot Pink delivered. It's a bubbly blend of hip hop, pop and R&B that has potential to spawn more hits and more colourful visuals. The first half of the album is a relentless sequence of bops, the strongest of them possibly being the Gucci Mane-assisted "Like That". Doja bestows her verse with her usual charisma, while giving a sensual exhale for the chorus. Gucci pops in for a brief appearance that certainly adds to the fun - hearing his ad-libs prepare you for his imminent verse is always a pleasure.
And he take me out, dinin' on nothin' but the best
He got Off-White on right, damn, he can dress
Makin' plans from the East, makin' bands in the West
Rockstar, Black Beatle type, bands on his bread