Boi-1da credits his family for his humble rise to success.
The Jamaican-born and Toronto raised producer Boi-1da is easily one of the hottest producers in the game right now. Being no rookie to the Billboard 100 list - with his work on G-Eazy's "No Limit," Kendrick Lamar's "The Blacker the Berry," Kanye West's "Real Friends" and previous Drake tracks - Boi-1da has recently struck gold with Drizzy's "God's Plan" and "Diplomatic Immunity."
The 31-year-old hitmaker chatted with Billboard, breaking it down on working with Drake, how he stays humble and more. When asked about Drake's chart-topping, record-breaking hit "God's Plan," Boi said it was "a half-finished record" that Aubrey had laying around.
"He came to me and needed me to put a bounce to it to rock a certain way. So I ended up adding some drums to the record. It came out well. I vibed with it and did what needed to be done. It came out as an amazing record," he said, adding that he knew right away that it was fire. "With Drake, he never misses. Soon as I heard it, I knew it was going to be great."
As for G-Eazy's "No Limit" the song was possibly the most naturally created. With G feeling Boi's beat right away, A$AP freestyling his beat and Cardi B jumping on.
"It's funny because it was the first beat I played for [G]. He flipped out when he heard it and immediately started writing to it. Randomly, A$AP Rocky was in the same studio, and just happened to walk into the room. He heard the beat as well and was like, "Yo. I really like this beat. Is it cool if I try something on it?" he explained. "What he did was almost a freestyle. I didn't see him write anything down. He just went in the booth and started going crazy. And then, they just took that. G added the second hook and verses, then the song was done. Then, he got Cardi B to jump on it. It was cool because we got to sit and vibe and come up with cool ideas. We figured it out."
As for staying humble with the amount of success he's reached, Boi credits his family and father specifically for reminding him that "people don't like being around someone that's cocky, full of themselves, and self-centred."