It pays to be a stylish rapper. With increased exposure comes the opportunity to be a brand ambassador and in some cases, the chance at hands-on work in a prominent design house. Following in the footsteps of Rihanna, Big Sean sets the stage for his 2nd collaboration with Puma 

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Puma has been boldly tapping into the youth demographic by carefully choosing musical artists to carry their brand. Big Sean current Puma collaboration has him putting a signature on the classic Puma Suede, in celebration of 50 years of implementation. Other celebrities have had Suedes designed in their honor but few have had artistic license. Big Sean is in select company.

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The Puma Suede 50s pictured below, feature tougher lines and higher ankle support. According to XXL, They will be available in family sizes as of March 22nd, for $110 at select Puma retailers.

Big Sean will embark on his "Unfriendly Reminder" tour with invited guests Playboi Carti, Shy Glizzy and GASHI, starting in April.