We highlight a few artists that make sure that not only their music is on fleek, but their artwork too.
The rap game is all about your aesthetic. What you do, how you do it, how you look and how you market yourself are all a massive factor in a successful career. Some rappers take their aesthetic to the next level, creating something completely unique out of their brand. When they accomplish that, they can receive a cult-like following because it becomes much bigger than just the music; it becomes the culture.
With that said, we're taking a look at some of the most aesthetically sound rappers in the game. These dudes won't necessarily stand toe-to-toe lyrically with Eminem (althought ICP would like to this so...) but they are definitely doing something right. Check out a few artists with the best aesthetic.