The rap game is all about your aesthetic. What you do, how you do it, how you look and how you market yourself are all a massive factor in a successful career. Some rappers take their aesthetic to the next level, creating something completely unique out of their brand. When they accomplish that, they can receive a cult-like following because it becomes much bigger than just the music; it becomes the culture.

With that said, we're taking a look at some of the most aesthetically sound rappers in the game. These dudes won't necessarily stand toe-to-toe lyrically with Eminem (althought ICP would like to this so...) but they are definitely doing something right. Check out a few artists with the best aesthetic.