Kanye West Sparks Adidas Rumors After Posing With The Company's CEO

BYAlexander ColePublished on February 13, 20249.7K Views

adidas + KANYE WEST New Partnership Announcement

HOLLYWOOD, CA - JUNE 28: Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST (Photo by Jonathan Leibson/Getty Images for ADIDAS)

Kanye wants to "make Adidas great again."

Kanye West is having a whirlwind last couple of days. Overall, a lot of this is because he just dropped off his new album Vultures. So far, fans are enjoying the project. Although when it comes to the critics, that has been another story entirely. Not everyone is a fan of the direction Ye is going in here. For instance, the lyrics aren't exactly anything to write home about. Moreover, the references to his anti-semitic ramblings have made things even worse for himself. However, he remains one of the biggest streaming artists of the weekend.

Now, he is aiming to go all out when it comes to sneakers. For instance, he dropped off a Yeezy Super Bowl ad that made him $19 million in sales. Overall, it is clear that Ye wants to make shoes a big part of his offerings again. After cutting ties with Adidas, he took a break from shoes. Although now, his return to shoes is bringing about some interesting rumors. For instance, Ye recently posed with Adidas CEO Bjorn Gulden with the caption "make Adidas great again." This has subsequently led to speculation about Ye reuniting with the company.

Kanye West x Bjorn Gulden

When Adidas let Ye walk away from his contract, both sides lost out on close to $1 billion in revenue. This subsequently led to a huge sell-off that brought some money back for both sides. In interviews, Gulden has never ruled out the possibility of working with Ye again some day. Now, Ye is back in the sneaker game and he is posing with the Adidas CEO. One can put two and two together and come to a conclusion. Of course, there is no telling what Ye plans to do. However, this timing feels very strange.

Let us know what you think Ye should do, in the comments section down below. Do you want to see him with Adidas again? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will always be sure to keep you informed on all of your favorite artists and their upcoming releases.

About The Author

Alexander Cole

Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.