Metro Boomin Celebrates Universal Music Group's TikTok Departure

Metro Boomin is in support of the decision.

BYTallie Spencer
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In a surprising turn of events, renowned producer Metro Boomin has expressed his relief over the recent decision by Universal Music Group (UMG) to sever ties with TikTok. The news, which surfaced on Tuesday (January 30), revealed a disagreement leading to the removal of UMG's entire catalog from the popular social media platform. Reacting to the announcement, one Twitter user noted, "Wow, just like that, the TikTok era of music is over." Metro Boomin stumbled upon the tweet and responded with a GIF featuring LeBron James exclaiming, "It's About Damn Time," a sentiment shared by many in the music industry.

Furthermore, taking the opportunity to elaborate on his perspective, Metro Boomin later posted his thoughts on the matter. "I love the creativity and appreciation the kids show for the music on TikTok, but I don’t like the forced pandering from artists and labels that results in these lifeless and soulless records," he expressed. The producer's candid remarks shed light on the dichotomy within the music industry's relationship with TikTok. While acknowledging the platform's ability to showcase creativity and generate appreciation for music among younger audiences, Metro Boomin highlighted his disdain. He perceives the artificial and insincere approach by some artists and labels in creating content specifically tailored for TikTok.

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Metro Boomin Is Not A Fan Of TikTok Era Of Music

Furthermore, the decision by UMG to part ways with TikTok has sparked conversations. People are debating about the evolving dynamics between the music industry and social media platforms. Metro Boomin's perspective adds a valuable voice to the ongoing discourse. Emphasizing the delicate balance between authentic artistic expression and strategic marketing efforts in the digital age.

Moreover, as the TikTok era undergoes a transformation with major players like UMG stepping back, it remains to be seen how this shift will impact the music landscape and the creative freedom of artists. Metro Boomin's candid take serves as a glimpse into the complexities of navigating the intersection of artistry and digital platforms. Urging for a more genuine and soulful approach in the creation of musical content for the next generation. What are your thoughts on this situation? Let us know on HNHH!

Read More: Metro Boomin Shows Gratitude To Billboard

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About The Author
@TallieSpencer is a music journalist based in Los Angeles, CA. She loves concerts, festivals, and traveling the world.