JAY-Z heaped praise on Hype Williams during a rare interview with Complex published on Wednesday. The legendary rapper says Williams' influence was responsible for 50 percent of the success of the music at the height of his career. The topic began with JAY-Z reflecting on the making of "Can't Knock The Hustle."
“‘Can’t Knock The Hustle’ felt like cinema,” JAY-Z told the outlet. “We also have to talk about Malik [Haseen Sayeed], the cinematographer Hype worked with. The cinematography was just so beautiful and the way it was shot it just elevated it to another level. We weren’t spending that sort of money then to finish the pyrotechnics. So when the limousine blows up it’s really janky, you know. But the vision and the cinematography was just beautiful and his eye was just different. The combination between Hype and June [Ambrose] elevated our look and feel. I remember people talking about how great a video it was.”
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JAY-Z continued: “I would say that Hype could take credit for 50 percent of the success of the music at that time. If not 55 percent. We gave people an audio experience that they imagined in their mind and when he put those visuals to it, it took it to a whole new level. I remember hearing [Busta Rhymes’] ‘Put Your Hands Where My Eyes Can See’ on Hot 97 and thinking this song is crazy. We played it a thousand times that night. But when I saw the visual, I was like, oh, this is a rock n’ roll record. This is way bigger than a nice club song. This is a cultural moment for us.”
Hype Williams has directed music videos for many of the biggest artists in hip-hop over the years including Notorious B.I.G., LL Cool J, Boyz II Men, Wu-Tang Clan, 2Pac, Busta Rhymes, and many more. He also directed the cult classic 1998 film, Belly, which starred Nas and DMX.
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