Kid Cudi Launches Clothing Brand, Members Of The Rage

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2014 Coachella Valley Music And Arts Festival - Weekend 1 - Day 2
INDIO, CA - APRIL 12: Kid Cudi performs as part of the Coachella Valley Music and Arts Festival at The Empire Polo Club on April 12, 2014 in Indio, California. (Photo by Tim Mosenfelder/WireImage)
Kid Cudi dropped a new clothing brand, last week.

Kid Cudi launched his clothing brand, Members of the Rage, on Thursday at the London department store, Selfridges. At the release, he spoke with High Snobiety about how the brand came together. Cudi says the late Virgil Abloh and his OFF-WHITE brand served as an inspiration for the effort.

"I had some samples made, and they came back terrible, so I became discouraged and stuck to doing music with some movies on the side. It wasn't until 2021 that I started getting back into it," said Cudi. He further explained that he got motivated while quarantining for two weeks in Australia.

Kid Cudi At A Dior Fashion Show

LOS ANGELES, CALIFORNIA - MAY 19: Kid Cudi attends the Dior Men's Spring/Summer 2023 Collection on May 19, 2022 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images,)

"I think without being forced to have free time, I wouldn't have ever sat down and developed it," he admitted. "I spoke to Virgil who was really supportive and then reached out to Nigo for guidance on the logo. We went back and forth for a month or so and then we had it."

From there, he explained he wants the clothing brand to "be a problem for fashion, but a good one."He elaborated: "People see MOTR and see a Kid Cudi brand, but this isn't a game. I have goals. We're coming for the top. I look at what Virgil did [with Off-White™] and that's the template. If I can do even half of what Off-White™ did for the culture, then I'd be than happy."

Kid Cudi's Members Of The Rage

Cudi's clothing brand release came ahead of the announcement that he'll be dropping a new album in September titled, Insano. The album will be Cudi's first since last year's Entergalactic. In the wake of Travis Scott's Utopia, Cudi also confirmed that he still plans on releasing a collaborative album with the rapper. Be on the lookout for details regarding both projects on HotNewHipHop.


About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.