Lil Baby Teams Up With Fanatics For "Merch Madness" Song

BYAlexander Cole7.0K Views
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Lil Baby is back with a new song in partnership with Fanatics.

Lil Baby is currently one of the biggest rappers in the entire world. Overall, he is someone with a plethora of hits. Moreover, he has numerous number-one albums. His ability to sell extremely well is something that is coveted in hip-hop right now. This is largely due to the fact that a rap album has not gone number one this year. Additionally, there isn't a single song that has gone number one either. That will likely change at some point, although some people want it to happen sooner rather than later.

Recently, Lil Baby and Fanatics decided to team up with one another. For those who may not know, Fanatics is a brand that sells sports jerseys and other memorabilia. Moreover, Michael Rubin is involved, who is someone that Baby knows quite well. To help them usher in their "Merch Madness" campaign, Lil Baby decided to do a song that speaks on the topic. It is a pretty obvious brand sponsorship, however, these kinds of songs have gotten quite a bit better over recent years.

Lil Baby x Fanatics

Throughout this track, we get some uplifting bars. Baby is rapping about uplifting the youth and succeeding in Fanatics' mission. The production is about what you would expect from a Lil Baby song. Consequently, unless you were really checking the lyrics, you wouldn't necessarily know this is an ad of sorts. Ultimately, this is a huge positive for music listeners.

Fans should not consider this as an official single for a new Lil Baby album. This is definitely not part of an overarching rollout. Either way, it's a nice song that will certainly get some fans excited for what's next. Let us know your thoughts on this new single, in the comments section down below. Additionally, stay tuned to HNHH for more news and updates from around the music world.

Quotable Lyrics:

They see how I live now, I can't forget the feelin'
My daddy in the ground, my mama independent
I can call on some of my friends, ain't I depend on
Tryna run up all these M's and go sit in the endzone

About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.