Ye, formerly Kayne West, has lost a lot of his mainstream appeal in recent months. His anti-Semitic tirade on Twitter cost him a lot of fans, as well as his incredibly lucrative partnership with Addidas. Despite claiming he wanted to step away from the spotlight, the musician is still finding ways to generate controversy. This comes alongside news that Ye is still co-parenting his children alongside his ex-wife, Kim Kardashian.
In terms of controversy, much of it revolves around his various fashion lines. The Yeezy Season 10 fashion show had several elements that commentators noted were linked to Nazism and white supremacy. Furthermore, he just also recently ordered to pay $300k in the lawsuit surrounding YZY SHADZ. Safe to say the fashion side of things isn't going great. But in the midst of all this, and his Presidential run, Ye is somehow still innovating.
Ye Files Sock Shoe Trademark
According to TMZ, Ye's Mascotte Holdings Inc. submitted a trademark for "YZY SOCK SHOES". The identifying information provides the additional description of "Socks; socks with leather soles." This is not actually a new idea from Ye, who was seen wearing a similar product in 2019. However, little more than the trademark submission and the document identifier exist at this time. Ye and YZY are yet to make a public announcement about the upcoming project.
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As for who might sell the Sock Shoes, if they ever hit the market. Addidas is out for obvious reasons. Meanwhile, other major companies and retailers will likely avoid working with Ye if possible. While he could sell them directly through the Yeezy brand, it's unclear how much operational capacity the company still retains. However, Ye is set to make some money the coming months. It was reported that Addidas will sell off the remaining stock of Yeezys, which is valued at over $1 billion. Ye will make 15% of that sale per his contract with Addidas. How do you feel about sock shoes? Let us know in the comments.
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