Snoop Dogg & TikTok Partner For The Return Of Death Row's Catalog

Snoop Dogg announced the Death Row catalog is exclusively available on TikTok this week.

BYAron A.
2023 NFL Pro Bowl Games

Just before the Super Bowl in 2022, Snoop Dogg revealed some major news – he acquired Death Row. The Long Beach rapper ushered in a new era for the iconic rap label with hopes to bring it into the digital space. He expressed interest in creating a label in the Metaverse. Throughout the past year, his efforts in the NFT space have been well-documented. However, the rapper also made a few decisions in recent times that have ruffled feathers. He previously removed the catalog from DSPs and left fans without projects like Dogg Pound's Dogg Food.

In response to removing the catalog, Snoop Dogg explained that he wanted to create his own streaming platform. “First thing I did was snatch all the music off those platforms traditionally known to people because those platforms don’t pay,” Snoop explained on Drink Champs. “And those platforms get millions and millions of streams, and nobody gets paid other than the record labels.” Fortunately, the move became a temporary one and fans will soon have access to their favorite projects from Death Row.

Snoop Dogg & TikTok’s SoundOn Partner For The Return Of Death Row’s Catalog 

Per TMZ, Snoop Dogg teamed up with TikTok’s music arm, SoundOn, to bring the Death Row catalog back online. His initial plans to launch his own streaming service aren’t in motion anymore. However, fans will be able to listen to the Death Row catalog on TikTok. Snoop and TikTok teamed up to create a custom Death Row playlist, which will be available prior to beloved albums -- like Snoop Dogg’s Doggystyle and 2Pac’s All Eyez On Me – returning to DSPs.

Snoop explained that people ask him daily when the catalog will head to streaming services again, which prompted his recent move with TikTok. “As the Super Bowl rolled around, I knew fans would be looking for the music from our iconic performance in 2022, so I wanted to reintroduce the most historic catalog to the people. I reached out to the folks at TikTok to make more history ... enjoy ya'll,” he said. Are you excited about the return of the Death Row catalog? Let us know in the comment section below. 

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.