Just before the Super Bowl in 2022, Snoop Dogg revealed some major news – he acquired Death Row. The Long Beach rapper ushered in a new era for the iconic rap label with hopes to bring it into the digital space. He expressed interest in creating a label in the Metaverse. Throughout the past year, his efforts in the NFT space have been well-documented. However, the rapper also made a few decisions in recent times that have ruffled feathers. He previously removed the catalog from DSPs and left fans without projects like Dogg Pound's Dogg Food.
In response to removing the catalog, Snoop Dogg explained that he wanted to create his own streaming platform. “First thing I did was snatch all the music off those platforms traditionally known to people because those platforms don’t pay,” Snoop explained on Drink Champs. “And those platforms get millions and millions of streams, and nobody gets paid other than the record labels.” Fortunately, the move became a temporary one and fans will soon have access to their favorite projects from Death Row.
Snoop Dogg & TikTok’s SoundOn Partner For The Return Of Death Row’s Catalog
Per TMZ, Snoop Dogg teamed up with TikTok’s music arm, SoundOn, to bring the Death Row catalog back online. His initial plans to launch his own streaming service aren’t in motion anymore. However, fans will be able to listen to the Death Row catalog on TikTok. Snoop and TikTok teamed up to create a custom Death Row playlist, which will be available prior to beloved albums -- like Snoop Dogg’s Doggystyle and 2Pac’s All Eyez On Me – returning to DSPs.
Snoop explained that people ask him daily when the catalog will head to streaming services again, which prompted his recent move with TikTok. “As the Super Bowl rolled around, I knew fans would be looking for the music from our iconic performance in 2022, so I wanted to reintroduce the most historic catalog to the people. I reached out to the folks at TikTok to make more history ... enjoy ya'll,” he said. Are you excited about the return of the Death Row catalog? Let us know in the comment section below.
