Kid Cudi Unveils MOTR Fashion Line At Paris Fashion Week

BYGabriel Bras Nevares3.7K Views
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The multi-medium artist told Vogue how he was inspired by his late friend, the great Virgil Abloh.

Kid Cudi just debuted his MOTR fashion line at Paris Fashion Week on Friday (January 20). Moreover, the name stands for "Members of the Rage," pronounced "motor" for short. Previously, the 38-year-old teased the event back in December, pointing to a unisex and boundary-pushing collection on the horizon.

LOS ANGELES, CALIFORNIA - DECEMBER 05: Kid Cudi attends Critics Choice Association's 5th Annual Celebration of Black Cinema & Television at Fairmont Century Plaza on December 05, 2022 in Los Angeles, California. (Photo by Robin L Marshall/WireImage)

However, Cudi wanted to start a fashion line about eight years ago, but felt "discouraged" by the process. While working on a sci-fi animated film in 2021, he revisited the idea. After losing Off-White founder, Louis Vuitton men's artistic director, and good friend Virgil Abloh in the same year, he felt even more compelled.

“There is no way I could have designed this collection without thinking about him every single f***ing day,” he expressed to Vogue. “Every day, it was like, ‘What would Virgil do? What decision would he make and how would he handle his team? What type of vibe would he have in the office?’ Because he was the ideal designer, he was the template. He was nice, personable, open and friendly with people on his team, helped other people and lifted other people up, gave them opportunities, left the door open behind him.”

Furthermore, according to Vogue, the "GHOST!" artist held the presentation at a Paris showroom and showcased fall and winter pieces for the year. Moreover, it included polos, puffer vests, long skirts, leather jackets, grungy knitwear and furry coats. Also, there's accessories and footwear such as fake fur caps, oversized sneakers, and a boom-box-like shoulder bag.

“I want people to feel like they’re walking on stage when they’re wearing this brand,” the Ohio native stated, “I want them to feel the feeling I get when I perform at Coachella, I want them to feel like superstars.

“I am kind of just putting my hands in the paint and just making stuff, just making what I think is cool and trying to just follow that vision," he continued. "‘Is this something I would wear, that my friends would wear?’”

Regardless, what did you think of Kid Cudi's new fashion line, MOTR? Whatever the case, let us know in the comments down below. Also, as always, check back in with HNHH for the latest crossovers in music and fashion.

About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.