Rihanna’s Savage X Fenty Settles Consumer Protection Lawsuit For $1.2 Million

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Fenty Beauty By Rihanna Anniversary Event
SYDNEY, AUSTRALIA - OCTOBER 03: Rihanna attends the Fenty Beauty by Rihanna Anniversary Event at Overseas Passenger Terminal on October 3, 2018 in Sydney, Australia. (Photo by Caroline McCredie/Getty Images for Fenty Beauty by Rihanna)
Rihanna and Savage X Fenty have settled a consumer protection lawsuit for $1.2 million.

Rihanna's Savage X Fenty will pay $1.2 million to settle a consumer protection lawsuit. The lawsuit claims that the brand used deceptive marketing tactics to automatically enroll customers in a VIP subscription.

The Santa Clara, Santa Cruz, San Diego, and Los Angeles County District Attorney’s Offices, as well as the Santa Monica City Attorney’s Office, filed the lawsuit.

SIMI VALLEY, CALIFORNIA - NOVEMBER 09: In this image released on November 9, Rihanna attends Rihanna's Savage X Fenty Show Vol. 4 presented by Prime Video at Allied Studios on November 08, 2022 in Simi Valley, California; and broadcast on November 9, 2022. (Photo by Emma McIntyre/Getty Imagesfor Rihanna's Savage X Fenty Show Vol. 4 presented by Prime Video)

The lawsuit states that Savage X Fenty failed to “get the proper consent or give proper notices for the automatic renewal charges, falsely advertis[ing] the ability to use store credit, and misleading the public over the prices of its products, which include bras, underwear, sleepwear, and loungewear.”

It also says the brand “did not clearly disclose automatic charges resulting from VIP memberships."

Deputy District Attorney Jennifer Deng addressed the settlement in a statement.

“Consumers have a right to know upfront what they are paying for and how often," they said. "Businesses have a duty to be transparent about their automatic renewal charges.”

Of the $1.2 million, Savage X Fenty will pay $150,000 in restitution. That money will be paid to customers who did not opt to “Skip the Month” and were thus charged.

Additionally, Savage X Fenty has “made changes to its website, automatic renewal notices, and its store credit and advertising practices.”

Neither Rihanna nor Savage X Fenty has released statements addressing the settlement.

The settlement comes as Rihanna is gearing up for her highly-anticipated Super Bowl Halftime performance in 2023.


About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.