A New Jersey Rock Group Named 4:44 Have Released An EP Titled "Jay-Z"

"This is a shameless marketing technique."

BYMatt F
Thearon W. Henderson/Getty Images

Talk about making money off of what's trending.

According to The Key, New Jersey prog rock outfit named 4:44 have given all artists a lesson in shrewd marketing tactics by releasing an EP titled - you guessed it - Jay-Z. The project's cover art even includes the phrase "This is a shameless marketing technique," probably so that anyone affiliated with Roc Nation doesn't take the joke the wrong way.

Their music is more of the jam session variety, with a couple of the tracks being decent if you're into that vein of music. Hov and his reps haven't made an official response to 4:44's new EP, but the rapper's high-profile has certainly paid dividends for these Jersey boys.

You can check out their music below.

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