Swizz Beatz does not take kindly to stale ripoff attempts.
Earlier on Thursday, the veteran producer took to Instagram to call out Balenciaga for what looks like straight-up plagiarizing of the Ruff Ryders logo. The resemblance is seen on a piece from their Spring/Summer 2018 collection and they're definitely very close. Beatz said he wants the company to speak to him about it immediately.
Commenters on Twitter also chimed in, wondering if the resemblance was blatant or not. The consensus seems to be that, yes, it's too close to be coincidence.
