With his debut studio album Gang Signs & Prayer going gold in three weeks, grime artist Stormzy is arguably as popular as Drake in the UK. Being the talk of the town, NME put the 23-year-old on their magazine cover. Except that didb’t sit well with the “Cold” star.

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Stormzy started a tirade on Twitter accusing NME of using his likeness without his expressed permission. On top of that, the culture mag’s centered their story around the artist’s mental health. The “Big For Your Boots” rapper has been open about his battle with depression but never confided in NME reporters about it.

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Though the magazine tried to apologize to the Black British rapper, the latter rejected their excuses.

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In an interview with the UK’s Channel 4 News, Stormzy explained why he decided to raise awareness about mental health.

“What convinced me to talk about it was the fact that if there’s anyone out there going through it, I think to see that I went through it would help,” he said. Watch the clip below for more.