Diddy Premieres Unreleased Song During Beats By Dre Ad

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Diddy, Beats by Dre
Diddy debuted an unreleased song during a new Beats by Dre commercial.

Beats by Dre premiered an unreleased song from Diddy during a new advertisement featuring NFL prospect Kayvon Thibodeaux, this week. The video shows off their Beats Fit Pro wireless earbuds.

“Kayvon Thibodeaux — the football player — he didn’t just arrive from nowhere. We put a lot of prayer into that boy, especially since he was a kid. I think God blesses people to be a blessing to others. He wants to make sure that he’s able to give back,” says Thibodeaux's mother, Shawnta Loice, during the video.

Michael Loccisano / Getty Images

Thibodeaux played college football as a defensive end for the Oregon Ducks. He is expected to be a top pick at the NFL Draft, later this week.

In the ad, the football standout tries on the Beats Fit Pro and Diddy's music begins to play.

“Yo check this out/ All I am is a man with ambition to be the best/ When I failed, it just gave me the vision to see the rest/ Wasn’t even ready when God gave me the test/ So I pray you find love in the pieces of me that’s left," he raps on the song.

Last year, Diddy announced his long-awaited fifth album, Off the Grid, and set a release date for September 2021. The project never came to fruition, but perhaps this new music is a sign that fans can still expect the album.

Check out Beats by Dre's new ad featuring Kayvon Thibodeaux below.


About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.