All ViacomCBS Brands Will Go Dark In Honor Of George Floyd

BYCole BlakeUpdated on September 26, 20222.6K Views

ViacomCBS, George Floyd, Dark

All of the ViacomCBS brands will go dark in honor of George Floyd.

ViacomCBS President of Entertainment and Youth Brands Chris McCarthy has announced that all entertainment, youth brands, and platforms will be going dark, Monday, in honor of George Floyd, Ahmaud Arbery, Breonna Taylor and countless others.

Joe Raedle / Getty Images

"The last few weeks have brought to the surface long-standing racism, videos of unspeakable behavior and the harsh reality of inequality many in our community deal with on a regular and daily basis.=," McCarthy explained in a memo sent to his staff. "In Minneapolis, the horrifying murder of George Floyd, in Georgia the senseless killing of Ahmaud Arbery, and in Kentucky, the deplorable shooting of Breonna Taylor, to name just a few recent examples.

"While I am not a person of color and can never fully understand this experience, I am offended by the systemic racism and want to stand together with our communities of color in the hurt and pain. We must all do our part – discrimination against one of us is discrimination against all of us."

The brands will go dark for 8 minutes and 46 seconds, the time in which Floyd was killed.

ViacomCBS also went dark in 2018 for 17 minutes in solidarity with the National School Walkout. The walkout was held to honor the 17 students killed from Marjory Stoneman Douglas High School in Parkland, Florida.

Check out the full internal memo here.

[Via]

About The Author

Cole Blake

Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.