The 2018 Grammys helped artists like Bruno Mars and Kendrick Lamar secure the bag.
Another installment of the Grammy Awards has come and gone, once again leaving us with more questions than answers. Is Lil Uzi Vert really a "new artist?" Was Jay-Z snubbed? How did Bruno Mars manage to beat albums like 4:44 or DAMN? In fact, the general consensus from the average music fan - not consumer, but fan - seems to center around the seeming disconnect between the Grammy Awards panel and the current cultural zeitgeist. Yesterday, the talented Justin Vernon put it succinctly, stating "The Grammies are for the music Industry. Music, itself, is for everywhere else and everyone else."
And while you might feel some type of way about Grammy credibility, there are some undeniable benefits that come with a fruitful Grammy night. A report from Nielsen Music indicates a massive increase in sales for all songs performed; in fact, the reported increase in downloads was as much as 328 percent. According to Complex, the performed tracks sold 74,000 downloads, with Bruno Mars experiencing one of the biggest boosts; his Album Of The Year winning 24K Magic shot up 157 percent, while the title track and "That's What I Like" rose 176 and 186 percent respectively.
Kendrick Lamar also had a big sales night, with Damn. experiencing a 92 percent rise, while "Humble" sales rose by 71 percent. His award winning Rihanna collaboration "Loyalty" rose by a staggering 273 percent (around 1200 units). Childish Gambino's "Terrified" and Logic's “1-800-273-8355" were also benefactors; the former grew by 4,000 units sold, while the latter moved from 1,000 to 5,000 units sold. For more of the breakdown, check out the original report here.