Jay Rock & J. Cole Deliver The Cinematic "OSOM" Video

BYAron A.Updated on September 26, 20224.9K Views

Jay Rock & J. Cole deliver the video for "OSOM" off of "Redemption."

Jay Rock is fresh off of the release of his latest project, Redemption. The highly anticipated album from Top Dawg Entertainment's OG was the first he's released since 2015's 90059. Fans have been eager to hear what he's been up to since then. His latest project hailed features from some major names in the game, although he didn't necessarily need it. While Kendrick Lamar was an obvious feature on the project, Rock also nabbed J. Cole for the project highlight, "OSOM." Today, the two of them come through with the visuals for the single.

Jay Rock and J. Cole link up for the video for "OSOM." The cinematic visual opens up with Jay Rock and J. Cole in a hotel room plotting on how they're going to keep lowkey after involving themselves in a robbery. The video shows the paranoia the two face in days following. The two of them part ways and stay under the radar before they start sensing that someone is following them. Towards the end, Rock and Cole link up before two men with bandanas over their faces approach their vehicle and get their revenge.

The video was directed by Dave Free and Jack Begert.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.