Drake Reveals “FOMO” As Self-Funded Film About One Wild Summer

BY Erika Marie
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Jan 14, 2022; Miami, Florida, USA; Canadian rapper Drake attends the game between the Miami Heat and the Atlanta Hawks at FTX
Jan 14, 2022; Miami, Florida, USA; Canadian rapper Drake attends the game between the Miami Heat and the Atlanta Hawks at FTX Arena. Mandatory Credit: Sam Navarro-Imagn Images USA TODAY Network via Reuters Connect
The upcoming FOMO film gives Drake another ambitious visual project while he pushes back on claims that music videos no longer matter.

Weeks of cryptic teasers around FOMO finally have a clearer purpose. The project arrives Tuesday, Sept. 15 at 9 p.m., and Drake is describing it as a self-funded film built around friendship and making the most of the time people have together. In a new Instagram post Monday, Drake called FOMO a “not so short film” that will be available through YouTube, Spotify and Apple. He described the project as “self funded surrealism” and “a story about making the absolute most of it all in one summer,” while crediting the people around him rather than an outside studio or production company.

The announcement expands on a teaser Drake shared Saturday (Sept. 12). As Variety reported, the 25-second preview shows him driving a neon-green speedboat as a woman narrates a choice between avoiding risk and fully participating in life. Drake previously said the film was “directed and scored by the family.” No official runtime or cast has been announced.

His latest post gives the film a more personal mission statement. “Nobody is coming to save you,” Drake wrote, urging people to figure out who they love and trust and move forward with them. He framed FOMO as motivation to make decisions people keep postponing, whether that means taking a trip, releasing music, starting a business, or changing a relationship.

Read More: What Is Drake's "FOMO"

Drake Says He Still Believes Music Videos Matter

The post also turned into a defense of ambitious visuals at a time when Drake believes the industry has started questioning their value. “They keep saying our genre is dying,” he wrote. “Videos don’t matter. Nobody is watching nobody is listening. I still care. As much as I did on the set of Best I Ever Had.”

Moreover, the mystery surrounding FOMO began in August, when Drake posted old family photos with the caption “FOMO 2026.” He later shared an image resembling a CD jewel case bearing the full title Fear of Missing Out, leading fans to speculate about another album or tour. Complex reported that the clues also included filming around Toronto’s Canadian National Exhibition before Drake finally identified the project as a film.

Whether FOMO includes unreleased music remains unclear. Drake has confirmed that the project has a score, but he has not announced a soundtrack or new single tied to Tuesday’s release.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming the Co-Head of Original Content. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, and Amy Luciani—to gain their perspectives on a fast-paced industry.

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