Migos, hip-hop's massively successful trio, will be lending their name to an equally massive music initiative that's happening in the Southern United States.

According to Billboard, beginning on September 27th, the city of El Dorado, Arkansas will open the Murphy Arts District (MAD), the name given to the $100 million revitalization effort that will kick off with a five-day concert series that will feature Migos, as well as Ludcaris, Brad Paisley, X Ambassadors, Smokey Robinson and many others.

The project will include the a new 8,000-capacity amphitheater and another 2,000-seat music hall, the latter of which was formerly an assembly center and showroom for the Ford Model T. "Many industry people think I’m 'MAD' when I tell them about the El Dorado project,” said Terry Stewart, one of the men responsible for spearheading the effort, in a statement. "But it’s going to be the most important work of my career when one considers the lives that will be changed by the economic redevelopment and cultural infusion we are working to achieve."

For all info, check out the Murphy Arts District website.