EA Sports has been taking a unique marketing approach for the rollout of Madden '17. First we saw Broncos linebacker Von Miller performing a parody of Justin Bieber’s hit song “Sorry,” and now they’ve asked star wide receiver, Antonio Brown, to do the same thing for The Weeknd’s smash single “I Cant Feel My Face.”
Using the same backdrop from Abel’s video, Antonio shows off his vocal range & croons about picking him for your Madden team, before hitting us with his “end zone” dance moves when the beat drops. “I cant stop my endzone dancin’ moves. When I shake it, they cant take it,” Brown sings.
Check out the hilarious parody (above) and be sure to tune into this Sunday to watch A.B. & the Steelers take on the Dolphins at Heinz Field.
