The Weeknd announces the "False Alarm" video with an eerie movie poster.
The Weeknd is systematically rolling out the singles for his third studio album Starboy. It's been two weeks since he released the second single, "False Alarm," seemingly a tribute to the 2000s disco rock band Electric Six. He has now announced via Instagram that he will release the music video for "False Alarm" tomorrow, presumably at noon ET.
The announcement came in the form of a painted movie poster that depicts a myriad of hooded skull creatures. It's unclear where The Weeknd stands in this battle of good vs evil, especially after he murdered himself in the "Starboy" video. "Tomorrow ... A Gritty Story. Parental Advisory," The Weeknd wrote in regards to the "False Alarm" poster. Check it out below.