virality

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Original Content Is This The Death Of SoundCloud Rap? Uncertainty abounds for the platform's progeny. By Luke Hinz November 30, 2018
Viral How TikTok's Niche Viral Space Is Redefining The Music Industry The video app has been downloaded over a billion times, and it's not hard to see why. By Luke Hinz August 30, 2019
Music Lil Nas X Ran A "Nicki Minaj Fan Page" Before Signing Record Deal With Columbia Lil Nas X chooses Columbia Records after inciting a massive bidding war within the industry, By Devin Ch March 23, 2019
Music Young Dolph Criticizes "The Phoney Nature" Of Posthumous Praise In Hip Hop Young Dolph points out the hypocrisy of reacting and not doing. By Devin Ch September 19, 2018
Music Machine Gun Kelly Is The Latest Victim Of The "Ligma Death Hoax" Machine Gun Kelly was reported dead by Internet meme-makers posing as medical practitioners. By Devin Ch October 14, 2018
Streetwear Fivio Foreign Clowned For Wearing Viral MSCHF Red Boots If that description doesn't ring a bell, check out people reacting to Fivio's new kicks and you'll recognize them instantly. By Gabriel Bras Nevares February 09, 2023
Original Content How Hip Hop Has Embraced Meme Culture Peak social media era is upon us, gobbling up virality and spitting it back out to mixed (and often controversial) results. By Luke Hinz March 20, 2019
Original Content Predicting 2020 Music Trends Forecasting the year to come and taking stock of what 2019 can tell us about the trends of tomorrow. By Luke Hinz January 03, 2020
Pop Culture Ocho Cinco Receives Backlash For Telling His Daughter To Get A Job To Pay For Yeezys The former pro-baller received heat from the internet for suggesting his teen daughter get a job after she asked for Yeezy's. By Madusa S. April 25, 2021
Original Content The Singles Era Is Upon Us (And What It Means For Music Consumption) Another facet of our current streaming-verse explored. By Luke Hinz September 26, 2019
Streetwear Pardison Fontaine Rocks MSCHF Big Red Boots Amid Megan Thee Stallion Breakup Rumors The rapper posted a picture of him in the viral red shoes, and many think that he might've got a "boot" from Megan Thee Stallion. By Gabriel Bras Nevares February 13, 2023
Gram Jonah Hill Responds To Viral Picture Of Him Dropping His Coffee Jonah Hill is a good sport. By Cole Blake September 14, 2019

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