Adding his spin and naming it "4PM In London" the video, by Kaylum Dennis, sees the rapper dressed in an all black hoodie standing in an all black room just going in on the trials and errors of coming up in the rap game.
“Let’s tell the truth/I don’t plan on running out of juice/Niggas tryna pose like they represent the youth/I double up the tints, they got me blacking out the coupe/And nothing was the same since my Fire in the Booth/Shit, look at me now, they saying that I’m the golden child/Can’t nobody hold me down.Ay, oi trust me, I feel the same,” he raps.
He continues his spit touching on mans in the game that throw shade at him over Twitter where he lets them know: "Woah, I think I got you on your toes/And if I’m being honest with you, I am not your bro.”
The end of the video and track teases a possible upcoming project that Stormzy's working on where he says:
“Heard the first hit, they want the sequel/ I’ve been working fucking hard, the album’s coming soon I swear.”
For the release of his last album, the rapper also put out a short video that chronicled "Stormzy’s inner battles and temptations as he becomes master of his own destiny,” according to the press release.
Stormzy explained how the video is for the"young youts" that grow up in the hood and don't realize that they are "the masters" of their destiny.
“There are so many things that steer us in the wrong direction however, we decide what happens in our own lives and like my album, I endeavoured for this film to portray just that. Derived from my album Gang Signs & Prayer, and written and directed by the legend that is Rollo, I’ll let the visual do the talking.”
It's the major that the majors wanna sign
They used to pay me for my poppy now they pay me for my rhymes
And most these older rappers hate me on the sly
'Cause we achieved the same things but it just took me half the time