Rihanna is introducing a new Savage x Fenty gift guide.
Everyone's favorite bad gal has been focusing on her lifestyle brands for much of this year. While she claims to be spending time in the studio, her attention has gone to growing her beauty empire and her lingerie line, putting on a major fashion show for Savage x Fenty a few months ago. As she gets bigger in the lingerie world, she's making sure that everybody spends their hard-earned dollars on her gear this holiday season.
First, she needed to get everyone's attention as they scrolled down their Instagram feeds. A lingerie photo will always do the trick and considering that's what she's selling, it also makes complete sense. She shared a photo of herself in the "Naughty" underwear being offered during the holiday season, going shirtless for the occasion. "We getting NAUGHTY-not-NICE this season," she proclaimed. She informed everybody that Savage x Fenty just dropped an "ultimate" gift guide to help out shoppers in need as Christmas, Hanukkah, and all the other holidays come closer. To incentivize folks to drop some bread, she's giving 50% off deals for a limited time.