Monday night, the NBA premiered the first visual clip to come of their partnership with Atlanta trio Migos via a new video, featuring the group's "Stir-Fry" joint in promotion for the league's All-Star Game, taking place in February 2018.
In the clip, you'll find Offset, Takeoff, and Quavo as they perform along to their Pharrell Williams-produced banger while rocking league gear before a thick crowd in a backdrop lit up by flashing strobes all while various shots of league players on the court appear throughout the entire video.
Before this clip debuted, fans were treated to a behind-the-scenes look at the making of the video.
"They're the hottest hip-hop group around right now. These guys have a lot of energy," said Drew Watkins, the Vice Preisdent and Creative Director of Turner Sports. "Their song carries that flavor of mixing it up, getting out there on the court, and we're trying to take that energy, and use it to push 'All-Star' to new heights."
With "Stir-Fry" now labeled as the event's official song, NBA All-Star Weekend is set to take place between February 16-18 in Los Angeles, and will mark the first time in history that the game does not abide to the Eastern versus Western Conference format.
"Under the revamped format, two captains will draft the 2018 All-Star teams from the pool of players voted as starters and reserves, making selections without regard for conference affiliation," read a statement from the NBA. "The captains will be the All-Star starter from each conference who receives the most fan votes in his conference."
Stir-fry, indeed.
