Kanye West really wanted Kylie Jenner to land an endorsement deal with Adidas, after all, she has often been spotted wearing his Adidas Yeezy Boosts and promoting other Yeezy Season apparel. 

However, the Kardashian's matriarch, Kris Jenner jumped at the opportunity to sign her daughter up for partnership with PUMA, something that Kanye has opposed from the start. 

In the most recent episode of Keeping Up With The Kardashians, the Kylie x PUMA deal was the topic of conversation and Kanye once again voiced his displeasure with the whole situation.

According to the US Magazine recap of the show:

"Kanye had Kylie walk in his first two Yeezy shows. He really believed in her as a part of his brand," Kim explained to the camera. "That was, like, a conflict of interest." The Selfish author even confronted her mom, saying, "Sometimes when you're dealing with family, it's not really about a business decision."

"It's like if I made a show Sunday night, and didn't tell any of you all about it, but I did a couple shows with y'all, just two shows with y'all first," West said, according to a recap at Us magazine. "So people saw me and were all, 'Ah, he's cool on camera.' And somebody offered me a deal, and I, like, did it and didn't tell none of y'all, and brought all my, like, whatever cool friends. Now it's like Jay Z, Beyonce was all on the show."