Eminem & Royce Da 5'9" make an appearance in trailer for Final Fantasy XV.
The people behind the advertising for "Final Fantasy XV" have decided to tap into their latent hip-hop market, using the lead single from the 2011 Bad Meets Evil album Hell: The Sequel "Fast Lane" in one of the trailers for the game. "Final Fantasy XV" is already available on Xbox One and the PS4, but the marketing campaign soldiers on, clearly attempting to reach out to those not already converted into the universe of the iconic game.
We imagine it must be hella expensive to get an Eminem song in a trailer for anything, so we figure this must have been a specific strategic move. Check out the trailer in question below.