Cardi B, Reebok Classics Announce Partnership

BYKyle Rooney3.0K Views
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Cardi

Cardi signs on with Reebok Classics.

Cardi B has officially joined the Reebok Classics family.

In celebration of their new partnership, Reebok and the 26-year old Bronx-native both posted an image of Cardi in a black tracksuit with the white Reebok Aztrek sneakers. The kicks - a futuristic, off-road runner that was first introduced in 1993 - have already released in a number of colorways and have been pushed by other Reebok ambassadors such as Lil Yachty and Rae Srummerd.

Cardi took to IG today after the news was announced with a simple message, "If you dont know, now you know. šŸ˜ REEBOK! #Aztrek @Reebok@ReebokClassics #Reebokpartner"

ā€œFor us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,ā€ said Matthew Oā€™Toole, Reebokā€™s president. ā€œIf we look at some of the things weā€™ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.ā€

It remains to be seen what kind of sneaker/apparel collabs might come of this partnership, but the Cardi-approved Reebok Aztrek is available today in multiple colorways via Reebok.com and other Reebok dealers for $90.

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Cardi B

Cardi B, Reebok Classics Announce Partnership
About The Author
<b>Sports &amp; Sneakers Writer</b> <!--BR--> New York born and raised. Long-suffering Knicks, Mets &amp; Jets fan who fell in love with sneakers when Allen Iverson laced up the 11s at Georgetown. Commissioner of one of the premier fantasy football leagues in the USA.