The company netted over $1 billion USD in sales in just a week.
According to a press release, Apple has reported some significant news about their App Store during the holiday season. It is confirmed that the company had brought in over $300 million USD on New Years Day alone, while also racking in over $890 million USD during the week of Christmas, bringing the company's weekly gross to just over $1 billion. Yes, that's right, over $1 billion USD was spent on just the App Store alone.
These stratospheric numbers can be attributed to customers who decided to spend Christmas cash or gift cards on the App Store, which would have significantly affected their gross during that period of time. The $300 million spent on New Years Day alone has now entered the record books as a milestone in the e-commerce industry.
Phil Schiller, Apple's senior vice president of Worldwide Marketing, released a statement in conjunction with the press release, exclaiming how "we are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games." Schiller goes on acknowledge the team of talented individuals whose insight and innovations had a helping hand in creating a successful 2017. He notes how "we want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016."