Adidas has officially launched the brand new Parley editions of the UltraBoost, UltraBoost X and UltraBoost Uncaged, all decked out in a fresh blue colorway inspired by the shades of the ocean.
Reusing an average of 11 plastic bottles per pair, UltraBOOST Parley, Parley UltraBOOST X and UltraBOOST Uncaged Parley feature laces, heel webbing, heel lining, and sock liner covers made from recycled PET material.
“The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic,” said Mathias Amm, product category director at adidas Running. “As a global brand we have a responsibility to help change the world for the better. These designs reflect our support for a great cause, while delivering the exceptional performance we are renowned for - a powerful combination, which we hope will excite and inspire our global community as much as it does us.”
The UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley are now available, in limited quantities, in-store and at adidas.com/Parley.
Additionally, as part of its commitment to create a global movement, Adidas calls on its global community to join the Adidas x Parley Run for the Oceans digital event, hosted by Runtastic, and taking place around World Oceans Day 2017 (June 5-11).
Runners are invited to show their commitment to the cause by joining the run - from the city streets, the beach, or wherever they happen to be during that week. To find out more, get involved and sign up, please visit adidas.com/runfortheoceans.
Adidas x Parley
