Nike Air Zoom Generation "Purple Suede" Officially Unveiled

BYAlexander Cole76.0K Views
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Image via Nike

The Nike Air Zoom Generation is getting a gorgeous new offering.

If you are a LeBron James fan with a penchant for sneaker history, then you know all about the Nike Air Zoom Generation. Overall, this was LeBron's very first attempt at a signature sneaker. He wore this model during his rookie season in the NBA, and it was an immediate hit. Although some fans were put off by the chunky silhouette, it is understandable why it had to be made this way. After all, LeBron is a big guy and he needed a shoe that was going to support his frame.

Throughout the years, this shoe has received a few retros and even some new colorways. In 2023, however, this sneaker is being celebrated. This is the 20th anniversary of the silhouette, which means a ton of great offerings will be coming to the market. Nike loves to celebrate these kinds of birthdays, and with LeBron in his 20th season, the timing could not be any better. Below, you can find official images for the Nike Air Zoom Generation "Purple Suede."

"Purple Suede" Nike Air Zoom Generation

Image via Nike

Interestingly enough, this is a colorway that LeBron has worn in the past. However, at the time, it was simply a player's exclusive. Now, however, it is being brought out on the market for everyone to see. This is great news for sneakerheads who saw these years ago and fell in love with them. Firstly, as the name suggests, this shoe is covered in a gorgeous shade of purple. Additionally, the materials here are lovely suede that adds texture to the sneaker. From there, we get a blueish midsole which just adds to the purple aesthetic.

As for the release date, nothing has been determined so far. Although, they are expected to come out in the summer for a price of $190 USD. Hopefully, new details will come out soon as all of the LeBron fans are very eager to get their hands on these. Stay tuned to HNHH for all of the latest news and updates from around the sneaker world. Additionally, let us know what you think of this colorway, in the comments section below.

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Image via Nike
Image via Nike


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.