Pelé Reportedly Received $120K From Puma Leading To Massive Adidas Feud

Pelé had numerous sneaker companies knocking at his door.

BYAlexander Cole

Soccer legend Pelé passed away yesterday at the age of 82. He was a true legend of the sport as he won a record three World Cups for his home country of Brazil. To this day, Pelé remains one of the most influential soccer players in the entire world, and for good reason.

Overall, he was seen as someone who could inspire more than just a Nation, but the entire world. He was soccer's first global superstar. Without him, people like Lionel Messi and Cristiano Ronaldo simply would not exist. Consequently, the whole world holds him in high regard.

Pele, winner of the Inspiration award, attends the GQ Men Of The Year Awards at the Tate Modern on September 5, 2017 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)

Pelé x Puma

Following his death, many took to social media with interesting stories about the soccer star. Joe Pompliano came through with arguably the coolest of them all. If you are a big sneaker fanatic, you are going to love this.

Firstly, it beings with Adolf and Rudolf Dassler who were two brothers who went into the sneaker business together. Eventually, the two had a falling out and went on to create competing companies. Adolf created Adidas and Rudolf made Puma. While they were in competition, they had reportedly created a pact that made it so neither company would sign Pelé to an endorsement deal. Overall, they felt like the soccer star was so expensive he would make them go bankrupt.

Unfortunately, Puma immediately went back on its word and during the 1970 World Cup, they paid Pelé to tie his show at midfield. With the camera closing in on his shoe, it revealed that the Brazilian was wearing Puma. Subsequently, Adidas was angered, while Puma went on to sell millions worth of shoes and cleats.

Overall, it is an incredible story that speaks to just how important Pelé was as an individual. He could influence the masses, and with everyone watching the World Cup, he ultimately ignited a huge sneaker war.

Let us know what you think of this story, in the comments section down below.


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.