It's clear that 50 Cent likes to take any chance he can get to throw some shade Diddy's way, but in entering the Vodka market, the rivalry may have just been taken to the next level. It appears that 50 Cent has partnered with Effen Vodka, and after promoting the beverage on his Instagram, it didn't take long for Curtis to diss his competition.

50 posted an image of Puff dancing with a larger woman with the caption “Dam…50′s right, I’m EFFEN Up Right Now.”

The immature fat joke didn't last all that long, as the image was allegedly taken down within 2 hours of posting.

You can take a look at the meme in the gallery above. Does 50 have a chance of catching Ciroc?