Mike Dean & Apex Martin's First Signee, SASH, Shares Debut Single, "lemon sorbet"

BYHayley Hynes2.5K Views
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Coming from the Lower East Side, SASH is gearing up to share his debut EP next month.

Along with the regular slew of releases this past Friday (November 11) comes exciting news from Mike Dean and Apex Martin. The two producers have come together for another awesome collaboration – Apex Sound. Additionally, the new label is happy to introduce its first signee, SASH to the world.

For his debut, the Lower East Side native let his vocals shine on "lemon sorbet." The song combines "Travis Scott-esque beats and dark melodies" as he embarks on creating his own particularly signature sound with the help of his mentors.

"Since I met Apex I knew he had great talent in finding and cultivating artists.  I’m really excited to present to the world what we’ve been working on with SASH," Dean shared in a press release.

Martin added, "After seeing his first music video in 2017 for ‘Rondo,’ I had a gut feeling that I needed to work with him. We connected through a mutual friend. Since then we’ve become friends through working on music together. We’re on a wave right now, the sonics are the best they’ve ever been."

The new signee's sound is undeniably shaped using darkness and sophistication. Subsequently, his look, attitude, and other art all follow suit as he seeks to create "music-noir."

Speaking on "lemon sorbet" himself, SASH later dished, "[it's] a metaphor for someone that has a sweet and sour side to her. [The song] is an ode to the same duality that appears throughout the project: Bitter and Sweet, Pain and Pleasure, Virtue and Vice. ‘lemon sorbet’ is delicately hard – sweet vocal melodies and tone over dark, sour, and gloomy production."

The project the singer was previously referring to is his upcoming Bittersweet EP. Complete with six songs for listeners, its due to make its debut on December 2nd.

Let us know if you're excited about the future of Apex Sound in the comments. Afterward, stream "lemon sorbet" on Spotify or Apple Music below.

Quotable Lyrics:

Lemon sorbet

Sweet and sour, you should hear the shit she say

Won't listen to nobody else, no protege

Let's let it go and not hold on to yesterday

About The Author
Hayley Hynes is the former Weekend Managing Editor of HotNewHipHop, she stepped down after two years in 2024 to pursue other creative opportunities but remains on staff part-time to cover music, gossip, and pop culture news. Currently, she contributes similar content on Blavity and 21Ninety, as well as on her personal blog where she also offers tarot/astrology services. Hayley resides on the western side of Canada, previously spending a year in Vancouver to study Fashion Marketing at Blanche Macdonald Centre and Journalism at Mount Royal University in Calgary before that. She's passionate about helping others heal through storytelling, and shares much more about her life on Instagram @hayleyhynes.