Jaylen Brown Rips Nike Over Kyrie Irving Statement

BYAlexander Cole11.4K Views
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Cleveland Cavaliers v Boston Celtics
Jaylen Brown #7 of the Boston Celtics warms up before the game against the Cleveland Cavaliers at TD Garden on October 28, 2022 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Maddie Meyer/Getty Images)
Jaylen Brown wasn't impressed with Nike's recent handling of the Kyrie situation.

Jaylen Brown is one of the most vocal players in the NBA when it comes to his fellow competitors. He is someone who stands up against injustice, and recently, he has been defending Kyrie Irving. Irving has faced a whole slew of punishments over his recent controversy. One such punishment has been the termination of his Nike deal.

Phil Knight Speaks

In fact, Nike co-founder Phil Knight made some interesting comments in a recent interview. Knight claimed that the relationship with Kyrie is over and that it's unlikely they'll ever go back. Simply put, Irving has officially lost his sneaker deal.

Kyrie Irving #11 of the Brooklyn Nets brings the ball up the court during the first quarter of the game against the Indiana Pacers at Barclays Center on October 31, 2022 in New York City. (Photo by Dustin Satloff/Getty Images)

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by and that’s why we ended the relationship. And I was fine with that.

“We look at who we sign and how much we pay and we look not only at how good the athlete is but what his or her character are. It’s not an exact science, but it’s a process that we go through with a lot of intensity and with a lot of people sticking their hand in it.”

Jaylen Brown Responds

Circling back to Jaylen Brown, he took issue with Nike's stance on the matter. As you can see in the tweet below, Brown simply wrote "since when did Nike care about ethics?" Of course, this is a reference to the brand's manufacturing practices, in which sweatshops are used to make their sneakers.

Brown makes a solid point, although we doubt that Nike actually cares. They have made their decision, and it is going to stand, presumably, for a very long time.

Keep it locked to HNHH for more news and updates from around the basketball world.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.