Kyrie Irving's Nike Deal Gets Sobering Update From Phil Knight

BYAlexander Cole4.6K Views
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Indiana Pacers v Brooklyn Nets
Kyrie Irving #11 of the Brooklyn Nets looks on during a break in the action during the fourth quarter of the game against the Indiana Pacers at Barclays Center on October 31, 2022 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Dustin Satloff/Getty Images)
Phil Knight had a lot to say about the Kyrie situation.

Kyrie Irving has been in the news quite a bit over the last few weeks. Of course, this is all because of his social media post in which he shared a peculiar documentary. This documentary had some anti-Semitic tropes throughout, and Irving was held to account for it. He has since apologized, but the consequences have been brutal.

Kyrie's Nike Deal Suspended

For instance, Kyrie's signature sneaker deal with Nike was suspended. Nike left it open-ended as to whether or not they would ever go back to the Nets superstar. It felt like this was simply a temporary punishment that was meant to make Kyrie reflect.

Kyrie Irving #11 of the Brooklyn Nets looks on from the bench during the third quarter of the game against the Indiana Pacers at Barclays Center on October 31, 2022 in New York City. (Photo by Dustin Satloff/Getty Images)

As it turns out, this suspension might actually be a full-on termination. While speaking to CNBC, Nike co-founder Phil Knight dropped a bombshell. Essentially, Nike is upset with what Kyrie said, and that his time with the brand is pretty well over. “I would doubt that we go back,” Knight explained. “But I don’t know for sure.”

Knight went on to explain that what Kyrie said was not right and that Nike can't support stuff like that. While the brand might work with Kyrie again in the future, it could take years before he does so. Either way, it's clear that Knight felt like this was a brand risk.

Kyrie Irving #11 of the Brooklyn Nets reacts in the fourth quarter against the Indiana Pacers at Barclays Center on October 29, 2022 in the Brooklyn borough of New York City. The Indiana Pacers defeated the Brooklyn Nets 125-116. (Photo by Elsa/Getty Images)

Knight Speaks Out

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by and that’s why we ended the relationship. And I was fine with that.

“We look at who we sign and how much we pay and we look not only at how good the athlete is but what his or her character are. It’s not an exact science, but it’s a process that we go through with a lot of intensity and with a lot of people sticking their hand in it.”

This is a developing story, so stay tuned to HNHH for all of the latest news and updates.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.