Goodwill Is Reportedly Removing Yeezys From Their Stores

All Goodwill locations will reportedly no longer be accepting any Yeezy donations.

BYGabriel Bras Nevares
Goodwill Is Reportedly Removing Yeezys From Their Stores

Amid partnership terminations with Adidas, Balenciaga, and more, Ye f.k.a Kanye West will likely find it more difficult to sell his products. Goodwill has joined the list of companies and organizations that have removed their support for the Chicago rapper after antisemitic rants and controversial comments on race. They reportedly sent out a memo to their stores asking to throw out any Yeezy products currently in stock and remove the sale of Yeezy items from all online and physical stores.

Sean Zanni/Getty Images

The rumors come from a circulating image of the memo in question, where stores are informed of the decision. It details the procedure to be carried out when it comes to Yeezy products and also explains the motivation behind the decision.

"As we strive to maintain the most up to date product information on Elevated Brands available to sell," the memo stated, "we are sensitive to current events and take action when designers and brands do not align with our Mission and RISE values."

"We are currently removing the sale of Adidas Yeezy brand products from all channels, Retail Stores, Boutiques, eCommerce and Outlets, as well as from out Elevated Brands tool," it continued.

The memo goes on to mention that Goodwill's eCommerce division will not be accepting any Yeezy products and cease online sales of the product, while any Yeezy products found on store shelves must be removed and placed in a separate bag. It's unclear what they'll do with those shoes, as they are infamously expensive, but it's unlikely that they'll let them go to waste instead of giving them to those in need.

Many people on social media have slightly clowned Goodwill for their practice, claiming it's not that deep or that they're just doing it for attention. Even people who are firmly against Ye's comments aren't buying Goodwill's decision. Regardless, it's part of a larger trend that is also causing a lot of fan debate and discussion. While many companies are right to want to speak against Kanye's bigotry (which he says have him "beat to a pulp"), many have questioned what effect these company statements really have in the first place and the motives behind jumping on an ever-developing headline cycle.

Stay tuned to HotNewHipHop for the newest updates on Kanye West's public turmoil.

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.