Kendrick Lamar Prompts Album Speculation After The Launch Of "pgLang"

BYAron A.Updated on September 26, 202214.2K Views

Kendrick Lamar attends the 2017 MTV Video Music Awards at The Forum on August 27, 2017 in Inglewood, California.

Kendrick Lamar announces his new media company with Dave Free geared towards creatives with Jorja Smith, Baby Keem, and Yara Shahidi starring in the visual mission statement.

Kendrick Lamar is making major plays as fans await his next album. At first, the Compton rapper cleared his Instagram page prompting speculation his new album was on the way before announcing his media company, pgLang. Sharing a visual mission statement on the company's website, Kendrick Lamar, Baby Keem, Jorja Smith, and Yara Shahidi make appearances in the project.

https://www.instagram.com/p/B9XIDXIHUOz

"Our community speaks different language," a statement on the website reads. "Our community speaks music, film, television, art, books, and podcasts -- because sometimes we have to use different languages to get the point of our stories across."

This shouldn't come as a shock since Top Dawg previously revealed in a profile piece with Billboard that Kendrick not only has a percentage of the label but he's also been working heavily on the upcoming television and film stuff that TDE was working on. It's unclear if pgLang is actually associated with TDE in any way.

The venture is partnership between Kendrick Lamar and Dave Free who have been showing their cinematic chops off under Dave Free and the Little Homies. Dave Free recently departed from his position at Top Dawg Entertainment in October 2019 but clearly, there were bigger things in mind.

Ultimately, the launch of the new company has prompted rumors that the long-awaited follow-up to DAMN. is finally on the way. Earlier this year, rumors that it was finally completed.

Watch the trailer here.

https://twitter.com/_/status/1235622589889830912
https://twitter.com/_/status/1235625007104983040
https://twitter.com/_/status/1235626013221990402

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.